How We Work

Interior design with you in mind. Form Collective is a dynamic interior design studio with a friendly approach to design. We offer fixed fee design packages with three tier levels of service, allowing you to select the package that best suits your needs. The designers at Form Collective are all about working closely with you to create spaces that not only look amazing but also suit you or your brand. We follow an effective process for residential, commercial & development projects, please have a look at the overview below:

We onboard you to our personalized, private app where we ask you to fill in a questionnaire and upload inspiration images. We want to dig deep and ensure we understand who you are and what you are trying to achieve so that we can help you get there.

Once we are confident we know enough about you and your project, we begin working on the drawings and sourcing the fixtures and materials for your interior.

We sit down and review the preliminary design work together to see how you feel about it. We make any revisions as necessary and review changes with you until we’ve developed the ideal plan. Love it all? Well then, we move into the documenting phase.

Once any revisions or tweaks have been made, you will receive a detailed construction drawing and specification package for your contractor to create a budget from.

Now that you have received your detailed construction package and it has been budgeted, it’s time to get started on the actual work! If for any reason your budget is over what was expected, we can guide you to make an educated decision on thoughtful adjustments to fit within your budget.

Onsite consultations with general contractor and trades during construction, regular project site visits to ensure design work is proceeding as planned during construction phase, and overseeing of furniture delivery and placement (if applicable).

Meet Form Collective

We (Lauren & Josephina) are the founders of Form Collective. We’ve been working side by side since 2010, & have a wide range of experience in the world of interior design under our belts. From a small renovation, to a multi-level restaurant space, we’ve got you covered. We know our stuff & don’t take ourselves too seriously.

Our Team

Lauren Webb

Principal Designer & Partner

Josephina Serra

Principal Designer & Partner

Jacqui Specogna

Studio Operations & Client Experience Manager

Taylor Lewis

Interior Designer

Alexa Ketilson

Interior Designer

Why Work With Us

We are passionate about making your project about you. Form Collective is a dynamic interior design studio with a friendly and transparent approach to design. The designers at Form Collective are all about working closely with you to create interiors that not only look amazing but also suit you. Whatever your project or scope may be, our design process is organized in an efficient, effective way that allows you to be engaged and involved while minimizing your workload. We first work with you to define your vision and functional requirements, then we get to work behind the scenes to make it a reality, only involving you when needed, so you can focus on what you do best! Visit our contact page to receive your quote.

Our Philosophy

We know that a great design starts with an even better plan. We are designers that take our communication & documentation seriously. A proper drawing & specification set is the key communication tool for any project, so we make sure to deliver the best. If you’d like to see an example, schedule a time to meet with us online.

Prefer to meet in person? So do we! Please call 604.428.4344 or email us at info@formcollective.ca to schedule a time to stop by our studio. We would be happy to share with you!

Lauren Webb

Principal Designer & Partner

Inspired from day one by the pride that comes from building something from the ground up, Lauren’s passion for creating seeps into every aspect of her work. Around here she’s a wearer of many hats and solver of any problem, always keeping us on track and focused on what’s to come. Lauren’s vivacious energy and big laugh bring a sense of ease to our studio and no doubt smiles to the faces of everyone she comes across. When she’s not in the studio, she’s probably getting lost in nature with her two dogs or dreaming about a cabin in the woods she and her hubby have got big plans for.

Josephina Serra

Principal Designer & Partner

A master of conversation and the anchor that grounds our studio environment, her light-hearted and approachable nature defines her character and is reflected through the care and attention she gives to each person who walks into our studio. Her dedication to her craft and to the work that comes through our doors is unmatched. There is nothing she loves more than her family, good food and great adventure.

Taylor Lewis

Interior Designer

Raised by the sea in Barbados and now surrounded by the trees of the West Coast, Taylor has long drawn inspiration from nature and the quiet it brings. Always a source of sunshine, her calm yet disciplined character ensures consistency and provides a source of stability for our team. Taylor’s passion for the small details is expressed through the care she takes in bringing to life our client’s vision… and in those darn good construction drawing sets she’s so known for.

Alexa Ketilson

Interior Designer

Diving into the conceptual side of the design process and bringing to life a project that reflects the client is where Alexa finds her joy. Pragmatic, resourceful, and perhaps overly organized, she approaches the design process with a keen eye and willingness to adapt. She finds inspiration in connecting with people and their stories, seeing new places and new perspectives.

Jacqui Specogna

Studio Operations & Client Experience Manager

She’s the first voice you hear on the end of the line and first face to greet you in the studio, always keeping our team on track and clients in the know. A big picture thinker and always two steps ahead, Jacqui brings to our team a calm energy that balances out the dynamic nature of our studio. She’s a lover of all things design, sunshine and movement, often found after work on the beach, toes in the sand, and a volleyball in hand.